Meet the staff
Recreational Attendant
Recreational Attendant
Recreational Attendant
Ben and Lesley are the friendly faces behind your next adventure! As our dedicated Recreational Attendants, they help guests get set up for kayaking, canoeing, biking, and more. From providing safety instructions and equipment to sharing fun facts about the park, their goal is to make sure you have a smooth, safe, and unforgettable outdoo
Ben and Lesley are the friendly faces behind your next adventure! As our dedicated Recreational Attendants, they help guests get set up for kayaking, canoeing, biking, and more. From providing safety instructions and equipment to sharing fun facts about the park, their goal is to make sure you have a smooth, safe, and unforgettable outdoor experience. Whether you’re a first-timer or a seasoned paddler, Ben and Lesley are here to guide you with a smile and a whole lot of park knowledge. Be sure to say hi—they love answering questions and hearing about your favorite moments on the water!
Tour Guides
Recreational Attendant
Recreational Attendant
Lesley and Carson are the heart and soul of our guided tours, turning every paddle into a story and every trail into an adventure. With a deep love for nature and a passion for sharing the park’s hidden gems, they lead guests through the winding river and scenic landscapes while highlighting local wildlife, history, and fun facts along th
Lesley and Carson are the heart and soul of our guided tours, turning every paddle into a story and every trail into an adventure. With a deep love for nature and a passion for sharing the park’s hidden gems, they lead guests through the winding river and scenic landscapes while highlighting local wildlife, history, and fun facts along the way. Safety-focused and full of personality, Lesley and Carson make each tour engaging, educational, and memorable. Whether it’s your first time on the water or your tenth, they’ll make you feel right at home in the great outdoors.
Assistant Manager
Recreational Attendant
Assistant Manager
Carson is the engine that keeps everything running smoothly behind the scenes and out in the field. As our Assistant Manager, he helps oversee daily operations, supports the team, and ensures every guest has an amazing experience from the moment they arrive to the moment they leave. With a hands on approach and a passion for outdoor recre
Carson is the engine that keeps everything running smoothly behind the scenes and out in the field. As our Assistant Manager, he helps oversee daily operations, supports the team, and ensures every guest has an amazing experience from the moment they arrive to the moment they leave. With a hands on approach and a passion for outdoor recreation, Carson steps in wherever needed, whether it’s helping with tours, managing equipment, or handling guest questions. Reliable, hardworking, and always ready with a solution, Carson is a key part of what makes our park experience exceptional.
Upper Managment
Chief Operating Officer
Jorge Mendieta is not your average entrepreneur he’s a builder, a visionary, and the operational force behind our success. With over a decade of hands-on experience in Food & Beverage, Retail, Outdoor Recreation, and Event Management, Jorge has turned ideas into impact across multiple Florida State Parks and venues.
Starting in hospitality at just 14 years old, Jorge quickly rose through the ranks event coordinator, tour leader, restaurant manager, venue operator and eventually founded several of his own companies, including FloVibez Adventure Tours, Adventure Capital HRSP (Hillsborough River State Park), Adventure Capital BMFH (Blue Marlin Fish House), and Vivid Events Productions. He’s managed everything from mobile kayak rentals and café kitchens to high-volume concession operations and multi-venue event coordination.
Jorge is the mind behind our safety protocols, employee handbooks, environmental plans, menu designs, and streamlined procedures. He’s created scalable systems that thrive under public land constraints and seasonal demand, all while building teams and brands that last.
Whether it’s restructuring an operation, launching a new service, or pitching a two-hour acquisition proposal to the State, Jorge leads with strategy, confidence, and relentless execution. He doesn’t just keep things running he makes sure they grow. And if Jorge’s involved, expect excellence, innovation, and results that speak for themselves.